News 20-07-99 Page 2

News of July 20, 1999

Page 2 of 4
.

The Walter P. Chrysler Museum will open this fall in Auburn Hills, Mich., highlighting the rich history of the man and the company
.

Auburn Hills, Mich. - Designed to educate visitors on automotive history through the years, the museum will be an exciting destination for automotive enthusiasts, history buffs and families alike.

The Walter P. Chrysler Museum

Photo: DaimlerChrysler

The Walter P. Chrysler Museum is more than a collection of vehicles; it provides a colorful and interactive look at the life and times of Chrysler Corporation, its ancestor companies and its products from the late nineteenth century through the merger that formed today's DaimlerChrysler. The museum will feature a number of family-oriented, interactive, multimedia exhibits focusing on Chrysler innovation.

"DaimlerChrysler is proud of the history of Chrysler Corporation and its ancestor companies," said A.C. (Bud) Liebler, Senior Vice President of Marketing. "The museum will vividly document the contributions made by Chrysler Corporation and its forebears to the development of the automobile."

The Walter P. Chrysler Museum will be the only full-fledged museum maintained by an active North American auto manufacturer. The museum is approximately 55,000 square feet in size and will showcase about 75 vehicles. The museum is located on 10 acres at the southeast corner of DaimlerChrysler's headquarters in Auburn Hills, Mich.

FIAT PUNTO: A New Logo For Fiat Vehicles .
July 12, 1999 - Fiat vehicles are adopting a new logo, beginning with the new Fiat Punto on the occasion of Fiat's hundredth anniversary. This will be the renowned circular shield of the Twenties, featuring a band of laurels around a blue field on which the Fiat name stands out in silver. A restyled version of this symbol now returns to grace the front grille of the 'centenary car', and from now on it will gradually be adopted by all Fiat models over a period of time.	Fiat Punto Photo: Fiat
The new symbol measures 72 mm in diameter. The frame and wording are in silver. The letters used to make up the acronym are bolder than in the original, and reproportioned to lower and lengthen the characters. The wording is positioned in the centre against an opaque blue stippled background. Fiat is therefore looking to the future, to the global market on which it has for many years played a leading role, at the same time keeping its identity and roots, symbolised in the new badge. Designed by Fiat Style Centre, the emblem stands for 'change in continuity', a sign of the past reinterpreted in a modern light. The circular logo replaces the five bars that have given the Brand's cars a 'family feeling' since 1991, which is to say the set of elements that makes each product a recognisable member of the Fiat 'family'. The Group's trademark - the famous emblem of four cubes slanting at 18 degrees - remains the same, and will continue to distinguish the rear of each model as the Company's unmistakable signature. The history of the 14 trademarks that have appeared on the radiator grilles of Fiat vehicles throughout these hundred years makes interesting reading. We shall tell their tale here, referring to the year in which each symbol was used as the Brand's unique 'family feeling' for the first time. 1999 - This year the circular emblem will reappear on the new Punto to replace the five-barred logo. This won't, however, have any effect on the Group Trademark, which will remain: the four cubes will be displayed as ever on the rear of the product by way of a signature.
CORSA DIESEL: The "CAMINO DE SANTIAGO" With Less Than A Fuel Tank . 828 kilometers along the "Camino Norte" without refueling .
July 14, 1999 - 1999 is the last "Holy Year" of the Millennium (for the Catholic Church are designed "Holy Year" all of those Saint James day fails on Sunday) and is the last opportunity of this Century for the pilgrims who traveled to Santiago de Compostela to obtained the Jubileo (the forgiveness of all their sins). For this reason, Opel España has invited 30 specialized journalist to drive through the "Ruta Xacobea" with the Corsa Diesel.	Opel Corsa Photo: Opel
The goal for Opel was to drive the 828 kilometers along the "Camino Norte" with less than a fuel tank. The route, known as "Camino Norte", comes from Navarra to Santiago de Compostela alongside the north Spanish coast. 18 Opel Corsa Diesel driven by journalists had arrived in Santiago de Compostela in three stages, visiting villages with great historical interest as Castro Urdiales, Santillana del Mar, Cangas de Onís, Ribadeo and La Coruña. On Saturday, July 3rd, the Corsa Pilgrimage of 18 Corsa Diesel Edition 100 (Top 100 in the Spanish market) arrived to Plaza del Obradoiro in Santiago de Compostela where the whole Caravan Corsa was welcomed by local authorities, and attended the Holy Mass ceremony. The milestone set up by the Caravan Corsa Diesel has been an amazing low fuel consumption of about 4 liters/100 km. This consumption was more impressive due the great use of the air conditioning.

[Homepage] [ News] [ Companies] [ Management] [ Publications] [ Events] [ Careers]
[Services] [Discussion] [ Guestbook] [ Search]