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April 09, 2003
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Renault and Volvo Cars strengthen commercial partnership in the Nordic markets
 

Renault and Volvo Cars have decided to renew their importation agreement in the Nordic markets1 for a duration of five years, effective on June 1st, 2003. On this occasion, a business unit named Renault Nordic will be put into place. It will be responsible for the coordination of Renault vehicle sales and after sales across all four markets.

For Renault, this agreement confirms a successful partnership with Volvo Cars and ensures continued access to a strong and widespread dealer network in all four countries. By strengthening the existing ties with Volvo Cars, Renault wishes to pursue its growth in the Nordic markets.

  

The partnership between Renault and Volvo started in 1983 and has allowed Renault to hold a strong position in what is the sixth biggest automobile market in Europe with 670,000 units (passenger cars and light commercial vehicles) in 2002. Since 1995, Renault sales (PC and LCV) in the four countries have more than doubled, with market share rising from 3.3% to just under 6% in 2002 with more than 40,000 units sold, giving Renault an overall sixth place. Renault has achieved its highest market share in Sweden in 2002 with 7.9%, the Mégane range being the 3rd best selling and top imported car in Sweden in 2002.

Renault Nordic will be based at the Volvo Cars headquarters in Göteborg. It will comprise front-office activities including vehicle marketing, commercial methods for vehicle and after sales, warranty and financial control, whereas the back-office activities such as human resources, IS/IT and network development will be shared with Volvo. For both partners, the economies of scale derive from the sharing of costs and resources, including logistics and back-office functions.

(April 3, 2003)


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