| DETROIT, MI - General Motors announced it will use the Web to
bring the "GM Experience" at the North American International Auto Show (NAIAS)
2000, live to consumers around the globe. Visitors to www.gm.com will feel the excitement
of North America's largest auto show first hand, as well as see what the automotive future
holds, through "The GM Experience Live," a virtual tour of the giant two-story,
164,456 square foot exhibit space. For the first time ever, all GM brands will be
featured in one physical location known as the "GM Experience." An 800-seat
theatre with a stage has been built to highlight GM's current and future vehicles from
around the world, including concept cars. In addition to this impressive physical display,
visitors to www.gm.com will have access to "The GM Experience Live," which
includes virtual entrée to press conferences, special celebrity segments, charity
auctions on eBay® at www.ebay.com, features on the environment and safety, live web cam
shots, GM news shows and more.
"This virtual drive-through of GM's largest combined auto show exhibit is just one
example of GM's commitment to enhancing and adapting the customer experience through the
Web," said Mark Hogan, president of e-GM, GM's e-business division. "The GM
Experience Live will serve as an industry template and springboard for the use of the
Internet at future events."
"The GM Experience Live" has been created and produced by e-GM specifically
for enthusiasts who cannot attend the show in Detroit and those attendees who wish to
further extend their show experience. This initiative is intended to provide a broader
audience with virtual access to the show in an entertaining and interactive manner.
"The GM Experience Live" will run for the duration of the auto show, January
15-23, 2000 with additional coverage of GM press conferences beginning on January 9. Visit
www.gm.com beginning on December 30th to get ready to experience an auto show in a totally
new way.
Sunday, January 9, 2000
- 3:10 p.m. - 4:00 p.m. - General Motors Concept Cars Revealed
- 4:00 p.m. - 5:00 p.m. - General Motors "Drivetime" News Program
Monday, January 10, 2000
- 10:50 a.m. - 11:45 a.m. - General Motors New Product Introductions from Chevrolet and
Pontiac
- 12:00 noon - 1:00 p.m. - General Motors "Drivetime" News Program
Tuesday, January 11, 2000
- 11:20 a.m. - 12:00 noon - General Motors Corporate Press Conference
- 12:00 noon - 1:00 p.m. - General Motors "Drivetime" News Program
January 15-23, 2000
- 10:00 a.m. - 10:00 p.m. Web Cams from General Motors Exhibit, Celebrity Segments, News
Programs, Executive Interviews and more
(Dec. 30, 1999)
see also:
Automotive Intelligence Special Naias 2000
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